Help selling ads: |
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When it comes to selling ads, it helps to start long before the deadline. Often people need some time to get their graphics together and rushing them will only cause them to simplify their graphic and buy a smaller ad.
Also, I don't recommend the common approach of just dropping off an ad form at a business or office and hoping they decide to support you when you stop in a week later. It's much more effective - and personable - to locate a manager and talk to them directly.
Every year we have some folks who manage to sell $1000+ in ads (hoping to reach a goal and win a prize they have their eye on). When asked how they do it - they all say the same thing: Phone calls. By making phone calls you can almost always reach someone in charge, make an informal appointment to drop in and see them, refer them to the website in the meantime, stop in at the agreed-on time and sell an ad.
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When talking on the phone: |
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For young people, it can be intimidating to talk to adults on the phone. But it gets easier, and you will become much more comfortable with adults at a younger age because of it. Some things to remember:
Know what you want to say - even jot it down: Can I speak with a manager/secretary.... My name is... I'm selling booster ads for.... We are a theater company for kids.... Is there a day I can stop by to give you our ad form... (never ask for the ad over the phone, only to meet them at a certain time)... If you want more information about what we do we have a website....
Speak slowly, don't worry if you have to pause a second to collect your thoughts. I'll let you in on a secret - adults are pleased to talk to a confidant, respectful, articulate young person. They'll think it's cool. Another secret - most business owners and professionals are proud to help kids groups, it's a reflection on their place in the community and makes them feel good.
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Get to work on your ad sales early: |
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We plan to give out ad forms at the first rehearsal. Don't forget your own: doctors, dentists, chiropractors, hair salons, optometrists, lawyers, landscapers, handymen. They are often overlooked and they have every reason to support your efforts.
Use your local phone books or business directories to find businesses and professionals in your area. School musical program books can be helpful as well. |
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Remember that the arts are essential: |
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The arts are an important part of every culture. Hollywood films, TV shows, regional theater - these are essential elements of our culture and reach everyone. Where do you think those famous actors started? In their local theater companies - that's where! In their school plays, their high school version of Guys and Dolls, doing shows in their basement. They don't just wake up one day and say 'Hey, I'm an actor now'. They move higher up the theater training food chain - but they all start out where you all are. If you remember that as you go into the community asking for support, you'll hopefully feel a lot more confidant. |
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Don't forget your family and friends: |
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Even if they all contribute to get the smallest ad - it's the thought that counts. Give them the chance to support you and not only will they feel good about it, but they'll be much more likely to come see you in the show! When they support you - thank them, refer them to the Support page on the website so they can see where the money goes.
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Pitman Recreation Theater is supported by the Pitman Recreation Commission, our members, and area businesses. Without this support we could not do what we do - Thank you!
Contact Lauren Canna, Program Director: |
